Non-Traditional album release

This is the debut album Tyranny by Julian Casablancas + The Voidz, released on a usb/lighter sleeve. The consumer has the choice from one of the three colors black, yellow, and white. The full album in a high quality mp3 format is in this unique usb/lighter sleeve (lighter not included). This album is intended for smokers that have computers and prefer a digital format of an album. These consumers would also have to be fans of Julian Casablancas' work; his solo work or work with The Strokes. Usually the fans of The Strokes are around the age of early 20 - late 30, for the most part the majority are smokers. The usb is intended to be used where ever they have their computer and to drag all the music files on to their computer. From there sync the songs with their portable music device and have those songs where ever they go. As for the lighter sleeve that fits most lighters, the sleeve is intended to be fitted on to a lighter and go with the consumer where ever they may go. It may be at a bar, at school, or at a friends house. The materials chosen were a sort of stretchable plastic so that the sleeve may go over the lighter easily. It could have just become a collectable for those fans who do not smoke or use a computer. At most this usb holds 4 GB, people usually need more especially if they are college students. But otherwise the creators of this usb/lighter sleeve meant it to be used for multiple purposes, it's the consumer's so they can do what ever they want with it.

The concept of this item is to sell the album via a USB drive/lighter sleeve. This is something that's never been done before, selling an album on a usb along with lighter sleeve. The idea upon making this was to release something in a unique way. Since Julian Casablancas is the head of Cult Records, which is the record label that released his album Tyranny, he can find a unique way of marketing his album. This is a really great idea, because it's cheaper and you have a unique collectable item. Another instance of this is that the black lighter sleeve already sold out in Cult Record's merchandise page. It is a very effective way to sell the album, especially given screen time on TV. Julian Casablancas + The Voidz were on The Tonight Show with Jimmy Fallon, and he promoted the lighter before they took the stage. If the usb was able to hold more memory, then this product would more valuable. This way of marketing an album is very effective and is a way of connecting with the younger group of fans.