Informative Advertising

This is a billboard that was once off the 10 freeway and the 605. It's used to inform the people who drive by that there are different ways to lower blood pressure. It's a big poster that gives people a sense of interest and hope. These billboards are intended to be anywhere there is always a large amount of people who can see it. Usually billboards are used to promote consumerism, usually some sort of product that is being sold or advertisement. However, this is much more different type of advertisement, it's more of a helpful and informative billboard. The colors are very calming but also meant to catch the attention. As well as the font, it's in a white color so that people drive by can easily read it. The woman is shown playing a ukulele and has smile across her face. Once this billboard was installed it was never meant to be permanent. After a few months it was replaced by a different billboard advertisement. This completely changed the informative message it was trying to give to everyone.

The idea was to promote healthy alternatives to lowering blood pressure, in this case the option was to learn to play a musical instrument. This idea is a win-win type of deal. The individual lowers their blood pressure and they learn to play an instrument, which can be a beautiful thing. People are not very well informed when it comes to health. Some may think that only drugs can be the only thing that can treat certain illnesses or conditions. This gives people a bit more insight on different things they may be able to do. The inclusion of the photograph helps for people to visualize happiness and see the calmness. It is an excellent idea that Kaiser came up not only to promote their hospital but health in general, because that is what their main goal is. A way that they may improve these is making a series of different facts that can alleviate any illnesses. If people are able to attain a healthy living outside of the hospital then this billboard accurately achieved it's goal.